Why this exists
Built by someone who has stood where you stand.
I spent 12 years in the pulpit. I know what it feels like to open a text on Monday and not know what Sunday holds. I know the temptation to let a tool do the thinking for you — and what it costs when you give in to it.
SermonCoach refuses to write your sermon. It’s a coach, not a ghostwriter. Every question it asks is a question I wish someone had asked me before I stepped into the pulpit.

Matthew Headley
- 12 years pastoral ministry
- MDiv, Northern Baptist Theological Seminary
- Kern Scholar — full academic scholarship
When AI writing tools started appearing in pastor Facebook groups, I watched the same conversation happen over and over. Someone would post that they used ChatGPT for a sermon. Half the comments were enthusiastic. The other half were concerned — about plagiarism, about losing their voice, about whether the congregation deserved a sermon their pastor had actually wrestled with.
The surveys bear this out. 64% of pastors use AI for sermon prep. Only 12% are comfortable with AI writing the sermon. That 52-point gap isn’t confusion — it’s a conscience. Pastors want help, not a ghostwriter.
The methodology frameworks — Lowry Loop, Robinson Big Idea, Stanley Map — are the same ones you probably learned in seminary. The coach walks you through each step and won’t let you skip. An independent evaluator gates each transition. Vague answers don’t pass. You have to show your work.
The tool has a voice fingerprint system that learns how you preach — your rhythm, your vocabulary, the phrases that are yours. Not to copy your style, but so the coach can flag when the draft sounds like a language model instead of you.
Questions, feedback, or just want to talk about homiletics: matt@plainspokenblueprint.com
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Three complete sessions free. No credit card required.